History of Serta
In 1938 company exec Franklin Pierce changed the name to Serta Sleeper Products, which in turn became Serta, Inc.
During the 50′s Serta grew by advertising to the new “health concious” crowd. Serta also introduced the Sertapedic lineup, their answer to the demand for firmer mattresses. Serta also grew its advertising presence by sponsoring the Today Show, Bob Hope and the Tonight Show.
Serta grew to 39 plants and 70 million in sales during the 1960′s. Serta introduced the “pillow soft” mattress in the 70′s, which went against the popular “hard mattress” theories.
During the 80′s Serta was up to 43 plants in 6 countries and 34 licencees. Serta also introduced convoluted foam and continiues coil systems into their sets. Serta introduced their “Comfort Quilt” innovation in the 1990′s. This revolutionary new material helped improve circulation, reduce tossing and turning for a better nights sleep.
Serta also introduced their Triple Beam frame which offered twice the strength of traditional box springs. Increasing sales to over 500 million, Serta launches their “We Make the Worlds Best Mattress” campaign.
Since 2000, Serta has introduced:
- Quad Beam frames.
- Sensifiber.
- FreeFlex innerspring.
- Serta Counting Sheep icons (Gold Elite Winner).
- The Perfect Night, Perfect Day line.
- Flame retardent systems/fireblocker.
- Memory foam.
- Vera Wang Collection in innerspring and all foam (featured on Celebrity Apprentice).
- Celliant Sleep.
Perfect Sleeper is a 3 time Consumers Digest Best Buy recipient.
Serta is represented by 23 manufacturing facilities in the United States, plus 4 in Canada and locations in twenty-three countries. Serta is headquartered in Hoffman Estates, Ill.