There is a new competitor in the race for memory foam dominance in the specialty bedding market. Serta has stepped up to the plate by offering a new take on traditional (if you can call memory foam traditional) visco elastic or memory foam.
Utilizing what they call Cool Action Gel memory foam it is marketed as being more comfortable, more supportive and sleep much cooler than regular foam. With exclusive Serta technology called MicroSupport gel which is infused into their premium memory foam Serta iComfort produce a superior product. This is big news so it will be worth it for you to go down to your local sleep shop and give the iComfort Serta a test run. So far iComfort reviews have been positive.
Everyone knows about the Tempurpedic mattress by now. They have the highest customer satisfaction score and always get great word of mouth from their cult like following. Tempurpedic also has what most do not which is an actual track record. They have been around quite some time and have built a reputation for high quality and durable beds. It is true that they is a very expensive product but like most things of quality it costs more.
With a already large but still growing product line that covers just about every feel you could want the pedic foam mattress is hard to beat. There are very few complaints and those that do surface are usually due to a bad combination of the person and bed together as opposed to just the mattress itself. The endorsed NASA mattress is in a class by itself and until someone comes along to knock them off it will remain that way.
Tempurpedic vs iComfort
It remains to be seen since the Serta bed is so new but with such a good history my bet would be the Tempurpedic bed at this point. But as always get out there and try them both since no two people are alike. Look for sales or deals online naturally. You can both of these beds at Sleepys mattress.